You may have heard that video is a good or useful thing to have on your website. You may be thinking “I really should get to that one of these days.” Or you may think it is a gimmick put out by people with a vested interest in video production or video equipment. Let’s set the record straight and give you the goods on why having video is so important for your website. Hopefully, knowing the solid reasons behind the idea of video may finally get you to make it a priority, thereby boosting your sales, credibility, visibility, or all three!
Here are 5 key reasons that you need to use video online. Not only on your website, but in your social media feeds as well.
- According to a white paper by technology giant, Cisco, “video will account for 69% of all consumer internet traffic” by 2017. As reported by The Guardian online, you’ll be easily left out if you don’t include video as part of your digital marketing program. We are in an age where the public wants to be entertained while they’re being educated, and technology is so prevalent that the appropriate delivery devices are at our fingertips practically 24/7. Purveyor of all information monied, Forbes online says that video is the way of the new economy, especially for “for small businesses and brands to communicate online.” If you think about yourself, the people you know, and your own clients, wouldn’t most people prefer to watch a short, engaging video than read a text article? It makes sense to give people what they want.
- Opportunities for widespread global reach are also within your grasp, since video is becoming more global and your video has a more likely chance of spreading than say another email or newsletter post. Remember, the key is to inform, entertain and engage your viewer though. Don’t try to sell to them if you seek viral success. For more tips on how to improve the likelihood of your video going viral, business.com offers some valuable information. If you want to go even deeper down the rabbit hole, Larry Jordan gets very specific on how to optimize your youtube videos. If you enjoy watching videos and want to hear from a trend manager at youtube, Kevin Allocca shares in his TED talk some of the keys to virality below. Even though it is a TEDyouth talk, it’s interesting while being entertaining. What a concept!
- It can be easy and cheap to create your own videos, especially with new services such as Periscope or Fyuse, more established ones like Vine or simply post a video to Facebook that you take using your smartphone. But be careful. Depending on your target market, quality and substance must lead the way. You don’t want to post a shaky video you took in a dim room if you are trying to sell high-end sports cars. You still need to appeal to your clients appropriately, so don’t use video somewhere if it doesn’t fit your demographic. If your clients aren’t using Twitter, don’t post video there, even if it is easy and free!
- A leading marketing blog shares that sending out an email that includes video, means that your clients are two to three times more likely to open your email instead of hitting the delete button, or worse, unsubscribing. The blog goes on to say that a study showed that “enjoyment of a video increases purchase intent by 97%!” That is NOT a number to sneeze at. What are you waiting for?
- It is much easier to connect emotionally with your client, or potential client, through video than with a simple text page or a few well-placed photos. It’s also more likely that you will convey the right message, since text alone can sometimes be misunderstood. Groove shares how much easier video content is to understand correctly and often in less time than it takes to write/or read about the same content. Plus, you’re throwing out a wider net to capture more learning styles than simply reading alone. While it can be challenging to reach a “tactile” or “kinesthetic” learner, you can engage those who like to read, listen or watch information using video, especially if you include a short transcript below it.
With youtube reaching over 1 billion unique visitors each month, it’s time you started taking advantage of this free service – get there before your competitors do.