Unless you’ve been living on a deserted island, you have heard the term Social Media and likely have some ideas about what it is. While this isn’t a lesson on Social Media, let us loosely describe it with regard to how we mean it for you: an online platform where you are able to connect with the public in a two-way conversation, to “create and share” or otherwise communicate in a social or online community network, whether in a synchronous (in real time) or asynchronous (not at the same time or real time) environment.
Now that we have that out of the way, what does this mean for you, someone who wants to reach their target market effectively and efficiently online?
First – here are some statistics from Jeff Bullas:
- 72% of all internet users are now active on social media
- 18-29 year olds have an 89% usage
- The 30-49 bracket sits at 72%
- 60 percent of 50 to 60 year olds are active on social media
Bullas wants us to recognize that, “The paradigm of social media only being used by the younger generation should be put to rest now.” This is good news for you if your market isn’t teens or young adults. If that is your market, you’re in luck – they are online in droves!
Next, we go back to our idea of finding (and knowing) our specific niche market. Remember to create, or at least have in your mind, your target client persona and imagine where he or she would hang out online. Explore some of the social media platforms to see if your target client seems to be there. This may take some time, but time spent now will save you wasting time in the future.
If your target client is likely to use Facebook, for example, note that:
- 47% of Americans say Facebook is their #1 influencer of purchases
- 70% of marketers used Facebook to gain new customers
This would let you know that creating a Facebook page for your business and creating relevant content on it would be a worthwhile investment of your time. As long as you (or someone on your team, or someone you hire) will put the time into creating/finding and posting relevant items. Your aim should be providing “Engaging, shareable, and actionable content.” As socialmediaexaminer.com says, include a “steady dose of social media along with email and other marketing strategies.” This doesn’t mean create a Facebook page and then leave it alone, expecting people to come running to your literal or figurative door. They also say that Facebook captures a large majority of people online in comparison to other social networking sites.
If you don’t find, or don’t think that your ideal client spends time on Facebook, then you’ll have to look at other social media networking sites. As of October, 2015, the following are the most popular Social Media sites according to ebizmba.com: Facebook, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Instagram, VK, Flickr, Vine, Meetup, Tagged, Ask.fm, MeetMe, and Classmates. For direct links, check out their post with statistics!
And since we LOVE video here at Purple Lioness Marketing, here is one that offers insights into the 2015 trends in social media marketing: